Up to now the larger Enterprises have not yet experienced the impact of the three mega “C”-trends that has appeared on the horizon. For the moment these can be treated as three separate trends. But as the waves comes closer they will merge into one huge unified wave that will redefine how we will look at Enterprise-IT.


The consumertization of IT (CoIT) has introduced the use of smart devices among both customers and employees. The three major impacts on the markets from these devices are

Smart devices

As the smart devices market continues to grow and evolve these three areas will gravity towards each other and the overlap becomes lager and lager. Infonectics has predicted that the use of Public WiFi will increase with 41% per year to 2016 which will drastically increase the connectivity. But it is not just the smart devices that will be connected, i.e. information will be streamed from sensors, gps-signals, or vehicles. The CoIT will then increase the speed of change and the Enterprise of tomorrow needs to adapt to a change of devices every 18 month.

So the increased connectivity and the CoIT will force new solution too new problems.

The cloud computing paradigm shift will be an important tool for the Enterprise to address different aspects of the two other trends. But it will also become a big threat to traditional high margin offers. And as I stated in the last blog not all services in the cloud will be equal to commodities. In fact, the cloud will dispute traditional services. The trend is very clear around storage and Microsoft acquisition of StoreSimple is a great example when the Cloud by itself introduces a new market, i.e. Cloud Integrated Storage.

But what about “Big Data”? Isn’t this a trend? A buzz word of course, but I think it is more a consequence of the three other trends. Hence, the Enterprise-IT of tomorrow must clearly contain a capability to handle “Big Data”. And if you are struggling with the amount of data today it will be a misery tomorrow. From that perspective Forrster’s definition of Big Data suites rather well, i.e.

“Techniques and technologies that make handling data at extreme scale affordable.”

Here the cloud will bring both the scalability and the cost efficiency needed for the modern Enterprise. A great example is HDInsight (Microsoft’s Hadoop-based service) that brings a 100% Apache Hadoop solution to the cloud. HDInsight gives you the ability to gain the full value of Big Data with a modern, cloud-based data platform that manages data of any type, whether structured or unstructured, and of any size.

With HDInsight you can seamlessly store and process data of all types through Microsoft’s modern data platform that provides simplicity, ease of management, and an open Enterprise-ready Hadoop service all running in the cloud. You can then analyze your Hadoop data with PowerPivot, Power View and other Microsoft BI tools, thanks to integration with Microsoft data platform.

So from these perspectives Enterprise-IT needs to go further than just handling structured information from internal systems and processes and provide the techniques and tools for the new world. Hence, become a proactive resource that provides real-time awareness of the real world and advanced analytics, mobile reach, and collaboration platforms to help the organization make more intelligent decisions and actions that will optimize business processes and business balance sheet results.

So if you are thinking that the water around you is rather nice and calm, it usual is before the storm breaks out!