Data analysis will be a great new opportunity in the CityNext ecosystem

The three words that have been frequently used with regard to CityNext are transform, engage, and accelerate. These follow up rather well to one of my earlier blog posts about the key aspects in the organizations of tomorrow. In this post I thought I would provide some examples of people-first solutions that indeed transform, engage, and accelerate!

Transform the infrastructure – Ensure the connection of information flow and transform information into insights and actionable results to better cope with the aging population and make it possible to provide healthcare in new ways and in new places.

One of our solutions uses Xbox Kinect and Windows 8 to track some of the standard Parkinson’s motoric exercises. The motion sensor of the Kinect makes it possible to track individual results, and the program can be directly interpreted by the doctor or be recorded at the patient’s convenience.

By combining a user-friendly interface that many patients are already familiar with, and by using gamification techniques such as social interaction, in-app rewards, and challenges, we provide a more positive and fun experience.

I have used this healthcare example before to illustrate the CoIT and how one can think Lean. But it is indeed also a great example of how one can transform the infrastructure in healthcare to become more people-centric and relational on the patient’s terms.

Engage with citizens – Move from a system of records to a system of engagement. Ensure that partners and customers can make better decisions based on the data and services provided.

The example I will highlight here, a project for helping refugees become a part of Swedish society, was the winner at the Worldwide Government Forum 2012.

“With the SharePoint deployment, our aim is to promote broader inclusion and democracy in our society as part of the overarching EU Digital Agenda,” said Kirsten Brogaard, process leader, County Administrative Board of Västra Götaland. “The goal of the agenda is to ensure all people in Europe experience the benefits of technology, and that technology is leveraged in such a way to ensure those most often marginalized or disenfranchised in society are included.”

Accelerate Innovation – Ensure that the next generation of innovators and entrepreneurs can contribute to your success. Open up your legacy system and democratize the data.

Together with the National Environmental Agency, we have worked to open their data by establishing an Open Data portal on Azure. We have made the information searchable and accessible both from the web as well as through the use of APIs, thus accelerating the innovation by allowing more people and organizations to participate in the creation of new solutions and apps.

These are all great examples of what I call “The Connected Enterprise.” Common in all these solutions are the use of the cloud, analytics, and devices and sensors.

  • Cloud is a platform for cross-organization information sharing. By allowing the cloud to bridge the gap between different organizations, a more secure and people-centric care can be established. This enables cross-enterprise information-rich processes, so the cloud also ensures that decisions are made based on the right information.
  • Analytics and the Power BI. There will be a lot of data, it will be Big data! With the use of analytics and new tools for visualization, it will be possible to see overall trends and find new patterns. But these techniques can also be applied to “little data.” For further inspiration, read my post from the PASS conference in Chicago earlier this year.
  • Sensors and devices. How can we engage the citizens to take an active part in the creation of a more sustainable society or change the living patterns to become healthier? Here, devices and sensors will play an important role.

When these three aspects are used together, it will be possible to establish solutions that may become disruptive or provide “new with less.” I will end this post with two more examples from my time working within the public sector.

The first one is from “population health management.” With some diseases, it is possible to screen the population for specific indicators and, with a rather high probability, find and provide proactive care to people in the risk zone. In the city of Stockholm, older citizens are screened for colorectal cancer, women for breast cancer, and men for aortic aneurysm.

By the establishment of a solution for handling the total process, the selection of the citizens to be screened and collection of the results. This entails sending out the test kit or a letter with an appointment, receiving the results, and providing the patient with the appropriate care or health advice depending upon the result. The use of products such as SQL Server and BizTalk Server together with analytics enable the establishment of a cost-effective, secure, and scalable solution that makes it possible to provide proactive care.

The second example is a combination of “remote care and case management” and “personal health and wellness.”

By the use of a new type of sensor, mobile technology, a smart app, and the cloud, it is now possible to provide a mobile ECG (monitoring of the heart rhythm). This gives several benefits both from a people-first perspective as well as from a perspective of increased data quality.

  • The monitoring can be done while the patient is at home, making it possible to detect things triggered by the life situation, i.e. both on patient’s terms and through increased data quality.
  • The doctor can, thanks to the cloud, take a real-time look at the values remotely, and then send a message that everything looks fine, which may have a good impact on of the patient’s situation (i.e., a people first principle).
  • By the use of analytics, one can detect if one of the electrodes has fallen off and needs to be refastened. So, instead of realizing this when the patient enters the hospital with the consequence of lost data, the patient can be notified in real-time (i.e., increased data quality).

As these two last examples show, data analysis is an important aspect. The vendor in this position has an excellent opportunity to create new services based on the information flow and the understanding of the data. As healthcare becomes more and more connected, the ability to transform sensor data and patient behavior data into actionable information by applying powerful analytics will become integral. Hence, it will then be possible to transform, engage, and accelerate!

But it is not obvious that this position will be taken by the traditional healthcare vendors. New players will enter the field since in many aspects the challenges around analytics are the same independent of industry. These new players need to find partners with expertise in healthcare to bring new services to life. A great example is from Denmark as illustrated in the film below.

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CityNext more than a marketing concept – it is time to engage!

At the World Partner Conference Microsoft announced the CityNext initiative. Is this just some marketing concept or is this indeed something new? And if so, what companies and organization should participate in this?

Today’s social challenges are global and coupled not only to aspects of climate, energy, the environment and demographics, but also to social security and participation, to good health and to education. The demand for sustainable solutions is increasing. Consumer demands and manufacturing responsibility, related for example to environmental and sustainability parameters, drives a need for new solutions, new areas of competence and new technologies. In this perspective, social challenges have become an increasingly powerful force for change and thereby for new business possibilities.

“According to IDC’s Smart City Maturity Model, many cities are now in the first stages of implementing smart technology solutions as part of a 10- to 15-year path to realizing full transformation potential. The result of ‘smart city’ initiatives will ultimately enable cities to attract businesses and citizens to build more vibrant city landscapes and competitive economies.” said Ruthbea Yesner Clarke, director of the Smart Cities Strategies programme at IDC.

Forrester has defined the concept about smart computing as

Smart computing is a new generation of hardware, software, and network technologies that provide IT systems with real-time awareness of the real world and advanced analytics, mobile reach, and collaboration platforms to help people make more intelligent decisions about and create alternatives and actions that will optimize business processes and business balance sheet results.

And in many aspects this is what the CityNext is about. By putting people first and through the new era of collaborative technologies one can engage citizens, business and government leaders in new ways. By leveraging the global Microsoft Partner Network it will be possible to scale solutions and services and not only do more with less, it will be possible to do ‘New with Less’ and hence create growth with both social and environmental sustainability.

CityNext2By using one of the world’s largest open source community, CodePlex, and the possibilities that Azure and Office365 are bringing it will be possible to address some of the modern social challenges in a totally new way. This is what CityNext is about. So from that perspective it is not only the Microsoft Partners that should engage in this, it is the Public Sector, private contractors and the people that lives and works in the city.

It have never been so easy to get access to compute power and the newest version of products and services, hence one can now spend the time and money on innovations that make a difference. By the use of a common infrastructure and new collaborative technologies it will be possible to share solutions and services on a global scale and not just for the largest cities. A very inspiring example is from Kibera – a hotbed of innovations and ideas.

To summarize, I believe that CityNext is indeed something new that will change the way we will address the social challenges – and we will do this in a collaborative way – it is now time to start to engage and make some real difference, visit CityNext!

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CloudOS, Big Data and innovations

There has been some rather interesting weeks. For some weeks ago I did participate in the Azure Circle discussing experiences from the work done on the Microsoft cloud platform.

And during last week we have heard a lot of announcements related new cloud things during TechEd. Some of the things are really impressive as a stand-alone announcement but I think that when one is looking on the total picture it becomes even more impressive.

I think that we for the upcoming 12 month will hear a lot about CloudOS and the Insight-story from Microsoft. So do you need to think about to be able to leverage on this?

In this post I will highlight four steps towards understanding the concept behind “CloudOS”.

CloudOS steps

1. Embrace the power of ‘And’ and extend with Cloud Power!

I highlighted this in my last post but it is worth stressing this again. It is not just about the Cloud it is about the hybrid-senario. And it is about how you can connect to the cloud on your terms! Many of our customers has taken the step into the cloud by establish the development environments or the test environments using Azure IaaS.

In this step I think that the organization should invest in understanding of

  • Federation and how to managed identity
  • Cloud-integrated-storage

In the Microsoft world the answer is the Windows Azure Active Directory and the newly acquired solution from StorSimple.

2. Lift and shift when possible

Although many organization will benefit from the possibility to just lift legacy system to the IaaS offering there is a great potential for a new type of dynamic if one also do the shift.

In the case that one just lifts the legacy system, e.g. a SQL-database, “as is” to a VM in Azure you will be billed for the use of the VM per hour but the license will be a traditional “on-premise” one. But if one instead uses a pre-installed VM with SQL the license is included in the price, hence you are only billed for this when the VM is running. After last weeks announcement regarding that Oracle now also commits to this pricing model in Azure this really shows the strength of the Azure IaaS offering.

For system that are developed by the organization the next shift is to move to SQL Azure, i.e. shift from IaaS to PaaS.

3. Unlock the values in legacy and unstructured data

After that you are familiar in how to connect to the cloud and how you in a federative way can let your users access the cloud it is time to start to unlock the values our data.  This step also includes to become familiar with the tools that the organization needs to analyze and visualize data and of course the handling of data at extreme situations, i.e. Big data strategy.

In the last month we have seen the release of Geoflow, DataExplorer, PoverView, and HDInsight wich addresses different aspects of this.

4. Cloud as an operative system – the raise of CloudOS

But the life is not just servers and data, it is also the life-cycle of applications and services. The enterprise needs to adopt new devices in the enterprise with unified device management for all other modern devices. The organizations also need to transform their infrastructure across private clouds, service provider clouds and into Windows Azure. It is now the pieces of the puzzle start to form a really nice picture.

To streamline and accelerate application development and deployment the application lifecycle management tools will move to the cloud. With this it will even easier for teams to integrate into their development process. Recently Microsoft announced the public preview of Team Foundation Service running in the cloud. The preview is available at http://tfspreview.com

So from this perspective the concept of CloudOs is the enabler that transforms the IT-department from focusing on technology towards an organization that becomes an important part in the innovation process for the enterprise of tomorrow.

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Innovation intersection and the Power of ‘And’ – A part of the DIRA Framework

In this post I thought that I should comment on why I think that an organization of tomorrow needs to start to connect, engage, and innovate in order to grow an outperform its competitors. These are words that one can find highlighted in the DIRA Framework within the manufacturing industry. But as you will see I think that these concepts apply cross industry.

Extend! The power of “And”

The IT-industry have talked a lot of moving things to the cloud. And in many aspects this has been confusing for the customers. The picture of having things down there or up there give rise to a lot of irrelevant questions. How do you move to the cloud? Do I need a balloon or maybe a rocket?

Customers don’t want a revolution, they want an evolution. Here it is more relevant to talk about how one can extend the on-prem environment with cloud power. That is, customers want the strengths of their on-premises investments and the flexibility of the cloud. It’s not only about on-prem or the cloud, it’s about hybrid scenarios.  The cloud should be an enabler for innovation, and an extension of your organization’s IT environment, not just a fancier way to describe cheap infrastructure and application hosting.

Extend the Power of And

If I look back of our discussions we have had with our clients in relation to the cloud I think these can be divided into 3 phases.

The first one (around 2009) was focused on cost reduction and scalability. In some sense I think that the industry did a big mistake by talking about cost reduction since the things you get in the cloud is in many aspect a lot of better and provides a new type of flexibility that I think that we are willing to pay for. And from a scalability perspective there was few cases of dynamically scaling. So from that perspective the early days did not show too many cases that used “true” cloud computing.

Cloud Innovation and collaboration

In the second phase the focus become more on the agility and the speed. The possibility for a marketing department to have a new website for a short camping without going through the traditional processes which often was time consuming was a common used example. Neither do this example show the true benefits of the cloud.

It is first now, in the third step that I think we see the true values of cloud computing and this is how the cloud will be a catalyzer for innovation and collaboration.

Innovation intersection

In relation to innovation one talks about how a new innovation often is the combination of two old ideas. Take for example the crossing of the horse and the steam engine that became the train.

In relation to information this can be compared with combine data that traditional never has been close to each other but when they entering the cloud new possibilities appear. From this perspective it will be important to be connected to the inside as well as the outside information flow. Through the use of a common infrastructure it is now possible to build Smart process Apps that offers capabilities such as information capture, analytics, and collaboration as a described in an earlier post.

To help our clients with innovation intersection and to engage with partners or customers we have developed a SharePoint App named InnovationOne that can run in Office 365 or on SharePoint which gives the client the possibility to manage the innovation process and the different ideas that appears.

Innovation on top of dataWe are entering the world of Big Data and we would like to share and collaborate in order to create new innovations or services that helps us optimize our organization. The trend is to refer to data as the new gold. But how do we turn it into actionable results?

The cloud will introduce new integration patterns and if used wisely the information intersection may increase and new offerings may appear.

Focus on efficiency – Move to the system of Engagement

I think one needs to be able to go from a system of records to the system of engagement. And maybe most important understand that the IP of tomorrow is the insights from the data – Not the data by itself!

In the world of engagement one needs to focus on efficiency and the value for the customer not the internal organization.

An example in healthcare is if we look at the efficiency for the doctor that meets patients in his/her office all the time during the day, rather intense day I should guess. But, if we look at the patient’s process who is traveling to the doctor, sits in the waiting room, meets the doctor, traveling home, and waiting and worrying for the results, needs to travel back after a few weeks, maybe meet some new doctor, etc. Viewed from this perspective the efficiency is rather low.

The great challenge is to become flow efficient but at the same time have a high resource efficiency. This is the basis for Lean principles.

Lean

Below you find a short film about of a Smart Process App together with the CoIT (in this case Xbox) in many aspects helps to transform this corresponding process into “the perfect state”.

To summarize, the key aspect for the organizations of tomorrow are how to

  • Connect – Ensure to connect to the information flow and transform information to insights and actionable results. Focus on efficiency for the information flow rather than the efficiency for the resources. Think Lean!
  • Innovate – Ensure that the next generation innovators and entrepreneurs can contribute to your success. Open up your legacy system and democratizes the data
  • Engage – Move from system of records to system of engagement. Ensure that partners and customers can make better decisions based on the data and services you provide
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Insights, sensemaking and Big Data the topics on PASS BA

Spended three days in the last week at the PASS Business Analytics Conference in Chicago. There were several interesting seminars and discussions. Although this is not a Microsoft conference several of the speakers were from Microsoft which of course influenced the message. Form a more general point of view the message were

  • Simplicity
  • Insights and sencemaking
  • …and of course Big Data

Form a product and service perspective there were a lot of demonstrations around PowerView and SharePoint and of course the public preview of codename “Geoflow”.

Simplicity

In the keynote by Amir Netz and Kamal Hathi they stressed the need of simplicity and storytelling. Amir even went so far and changed the interpretation of BI to “Basic Intelligence”.

To simplify the way how information is visualized and how one can get insights from the sea of data Microsoft has introduced two new capabilities “PowerView” and “Geoflow”.  PowerView should take the position as “PowerPoint” for data while Geoflow is the 3D visulazation and storytelling of geo-related information. On a very large screen Microsoft presented a really nice way of storytelling using these new functions.

MSMonter

Insights and sencemaking

Often one now a day hear people state that data is the new gold, currency or oil. From the perspective that it will be the flow of data that will make the wheel spin in the feature this may be true, hence data may be the unit, i.e. currency but not the value, i.e. not the gold or the oil.

The value and the IP of tomorrow will be the insights drawn from the data!

And how do you do that? The main challenged is to be able to enrich, combine and share data from both structured and unstructured sources. A very promising tool for this is “DataExplorer” where this can be done in a very simple way.

PowerView

On the “insights” theme Eron Kelly gave a great presentation and ended the presentation using Geoflow to illustrate the results of the inspection of restaurants in the Chicago area.

Big data

This area is surrounded with a lot of “Buzz” and people having hard time to get a clear definition of this topic. Is it the 3 och 4 V’s? How big is “Big Data”? Can this be handled in an on-premise environment? At the end of the day this will be the “every-day” business tomorrow due to the explosion of data. So it will be extremely important to establish a strategy to handle and leverage on the massive information flow.

One of the coolest demonstrations was done by Tim Mallalieu and Faisal Mohamood when they

  • used HDInsights to structure information from wheatear stations…
  • …combined this with information from a spread-sheet using DataExplorer…
  • …and finally visualized this using “Geoflow”

Other cases that draw my attention was how HDInsight was used by the Xbox team related to the “Halo 4” as presented by Danny Lee. He also had a great presentation on how compliance around patient data can be achieved using HDInsight.

As in many of the other scenarios Microsoft is embracing the hybrid-world and a teaser of this is the introduction of Polybase in the appliance of Parallel Data Warehouse.

I ended the three day PASS visit listening to Raman Iyer that presented Customer stories around predictive analytics. And even in the rather advance world of data mining he was able to embrace the word “simplicity” when he showed how this could be managed from Excel.

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Geoflow – New tool for visualizing spatial data

Today Microsofts announced that they are bring 3D visualization of spatial data into Excel 2013. Once you have installed GeoFlow, you can open it from the Insert tab in Excel as shown below.

Excel Tool Bar

Using this new capability it is possible in a new interactive way present and analyse data. The storytelling possibilities are great and it is possible to play the scene over time.

Geoflow

Download the preview from:

http://office.microsoft.com/en-us/download-geoflow-for-excel-FX104036784.aspx

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What Google never will be – Enterprise tool for insights and data exploring

There has been some discussion lately in Sweden regarding the suggestion of a new word “ogooglebar”. Free translation is “cannot be found on the internet”. But after comments from Google this word has been redrawn from the list of new words.

But from a general “Search”-aspect it is rather interesting to start to think about what traditional Search may not be able to find. Up to now Enterprise search can find information and to some level understand its context. But very seldom will it bring insights and exploration possibilities that can be the foundation of decisions and actions that truly optimize and transform the organization.

So from this I think I need to rephrase the statement in the end of the last blog post:

Enterprise-IT of tomorrow needs to bring new capabilities that can transform information (structured as well as unstructed) into insights and actions based on real-time flows that exist inside as well as outside the Enterprise.   

To able to do this new tools need to be added to both the information worker but also to roles like the data scientist or the people responsible for data cleansing and curation.

Within our R&D department we have elaborated with the newly launched “DataExplorer” aka codename “Montego”. Last week the team gave a great sprint demo illustration the following work flow.

POC Eldorado

This is a very promising and important scenario where the Business Analyzer is given the possibility to clean, curate, and enrich information within the productivity tools that they are using today. This will also be a central piece of the puzzle to achieve an information hub that in fact will create and contain insights, not just information as I have depicted in a previous blog post.

DataHub General Ecosystem

In the future we will see that this kind of tools integrates with new ways of storytelling. Check out this awesome stuff for an inspiring example of upcoming technology:

To summarize, to become a data-driven organization one needs to address not only the possibility to search and find information. Tools need to be in place to, in an effective way, gain, create, and share insights that in turn can be transformed into actions that optimized the organization. If you have not yet looked into DataExplorer it is time do this now!

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Enterprise-IT will be redefined and its new shape will appear within 18 months

Up to now the larger Enterprises have not yet experienced the impact of the three mega “C”-trends that has appeared on the horizon. For the moment these can be treated as three separate trends. But as the waves comes closer they will merge into one huge unified wave that will redefine how we will look at Enterprise-IT.

EnterpriseIT

The consumertization of IT (CoIT) has introduced the use of smart devices among both customers and employees. The three major impacts on the markets from these devices are

Smart devices

As the smart devices market continues to grow and evolve these three areas will gravity towards each other and the overlap becomes lager and lager. Infonectics has predicted that the use of Public WiFi will increase with 41% per year to 2016 which will drastically increase the connectivity. But it is not just the smart devices that will be connected, i.e. information will be streamed from sensors, gps-signals, or vehicles. The CoIT will then increase the speed of change and the Enterprise of tomorrow needs to adapt to a change of devices every 18 month.

So the increased connectivity and the CoIT will force new solution too new problems.

The cloud computing paradigm shift will be an important tool for the Enterprise to address different aspects of the two other trends. But it will also become a big threat to traditional high margin offers. And as I stated in the last blog not all services in the cloud will be equal to commodities. In fact, the cloud will dispute traditional services. The trend is very clear around storage and Microsoft acquisition of StoreSimple is a great example when the Cloud by itself introduces a new market, i.e. Cloud Integrated Storage.

But what about “Big Data”? Isn’t this a trend? A buzz word of course, but I think it is more a consequence of the three other trends. Hence, the Enterprise-IT of tomorrow must clearly contain a capability to handle “Big Data”. And if you are struggling with the amount of data today it will be a misery tomorrow. From that perspective Forrster’s definition of Big Data suites rather well, i.e.

“Techniques and technologies that make handling data at extreme scale affordable.”

Here the cloud will bring both the scalability and the cost efficiency needed for the modern Enterprise. A great example is HDInsight (Microsoft’s Hadoop-based service) that brings a 100% Apache Hadoop solution to the cloud. HDInsight gives you the ability to gain the full value of Big Data with a modern, cloud-based data platform that manages data of any type, whether structured or unstructured, and of any size.

With HDInsight you can seamlessly store and process data of all types through Microsoft’s modern data platform that provides simplicity, ease of management, and an open Enterprise-ready Hadoop service all running in the cloud. You can then analyze your Hadoop data with PowerPivot, Power View and other Microsoft BI tools, thanks to integration with Microsoft data platform.

So from these perspectives Enterprise-IT needs to go further than just handling structured information from internal systems and processes and provide the techniques and tools for the new world. Hence, become a proactive resource that provides real-time awareness of the real world and advanced analytics, mobile reach, and collaboration platforms to help the organization make more intelligent decisions and actions that will optimize business processes and business balance sheet results.

So if you are thinking that the water around you is rather nice and calm, it usual is before the storm breaks out!

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Cloud themes for 2013

There is now rather clear that the cloud has become Enterprise ready. IT-departments are no longer just stating that it is a security treat and the budgeting for cloud-centric initiatives are becoming a substantial post in the budgeting process. From that perspective the use of the cloud will become real during 2013.

I think that this year also will be the year when the cloud comes down to earth and we will see that enterprises better understand how to leverage cloud computing and cloud services in different scenarios. From that I give the following six themes that we will see for the upcoming 12 month

We will stop talking of moving things to the cloud – We will move cloud capabilities to the enterprise

The discussion will more be about what fits and what doesn’t. The understanding of how the cloud platforms differs from traditional outsourcing and virtualizations has grown and decisions is now on facts rather than “it will be better out there”. Cloud bursting scenarios will appear and the role of the cloud broker will become clearer.

Devices + services will become a central function in Enterprise landscape

The world of connected devices and continues services will hit the Enterprise as a tsunami. The value of mobile apps becomes a lot higher if they are populated with enterprise data. The big question is where these service will live. The guess is that it is not in your own datacenters. The app-game is a 24/7/365-game. This together with the high traffic and continues information flow that the app-architecture will create makes it hard for traditional back-end solutions to be a player in this game.

API-architecture and management is not equivalent with SOA

Most SOA implementations have assumed that the consumer living inside the enterprise and is a part of the enterprise itself. In the world of connected devices this is no longer true. In the API-architecture capabilities such as developer portals, api-key management and approval, metering and billing becomes new important areas. Most enterprise have not yet started to think about this.

The amount of data forces the Enterprise to embrace “Big data” scenarios – The introduction of IT-analytics

Data is growing at exceptional rate. Time has now become the enemy because the increased complexity. New technology will put massive data into motion, changing the data and its context faster than we can cope with. The dilemma is that if you are struggling today this will kill you tomorrow. The use of IT-analytics may bring substantial value and competitive advantage to those organizations that adopt and create the right solutions.

Services in the cloud will not only be commodities

It will be clearer that cloud services are highly standardized but this doesn’t always imply that they are commodity.  The cloud will from this perspective be an enabler that disrupt technology sector that has high margin today. The cloud will also be one of the central pillars for “disruptive innovations”.

The cloud will disrupt virtualization – Virtualization is not the same thing as the cloud, have never been, will never be!

The term “private cloud” has become one of the most misused ones in the cloud-era. Most of the existing private cloud is just some relabeling of some old VMware environment. Few of these offer self-service and pay-per-use. In 2013 we will see the rise of new players that has understand the different of virtualization and the cloud.

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The trend for 2013: Innovation is going down and Engagement is the new buzz

During some time one of the major trend for many organizations has been, at least from a marketing perspective, to say that they are becoming more innovative. The new trend is now to talk about how to engage with customers and partners. The connected enterprise has a great potential to make this happened in a way that both increase customer value and the long term profitability.

As I stated last year in a previous post the change in customer relation is moving towards mass-personalization and will be based on mutual trust. This since, to keep the relationship in a perfect 1-to-1 relation, the seller needs to send back valuable information to the customer to be able to get even more information from the customer to include in the next iteration of the Big Data analytics. This in order to shift from a traditional campaign-centric view of the world to one of continuous customer engagement.

But from a customer perspective the communication platform will be the channel the customer selects and on the devices that he/she likes the best. So whether the companies of today likes the consumertization of IT or not it will have a great impact on “enterprise-IT” when they starts to engage.

Also the applications that will be used within the organizations and to engage with the customer will change in nature, they will become smart process applications. Smart process applications fill the gap between systems of record and systems of engagement. They do this by automating both structured and unstructured work activities in support of collaborative processes.

But the game of engagement is 24/7 every day of the year. This enforce organizations to establish solutions with high availability and scalability.  The cloud computing paradigm offers the fundament upon where the future should be built.

I often hear people saying “This is just doing old things with new technology”. This is the biggest mistake an organization can make. The shift is about doing new things with new technology!

So from that perspective you can no longer just can talk about innovation, you need to have processes in place for sustainable innovation. The innovations need to make impact on the organization and deliver value and change over time. Hence, innovation is no longer a buzz-word it needs to be part of the running business.

The challenges for many organizations are

  • How to capture innovations from employees, partners and customers
  • How does one involve cross-functional teams in the evaluation process
  • How is the innovation process visualized within the company

To help our clientsInnovationOne to take the first steps towards sustainable innovations we have created a smart process app called InnovationOne. The App will run on Office365 or SharePoint 2013.

To summarize, the Smart Apps together with the CoIT and the cloud computing paradigm shift will change the way will look at IT. To become a winner in the game of engagement the organization needs to establish process for sustainable innovations. InnovationOne delivers this support on the world leading collaboration platform in the cloud.

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